In Word, if you use a text box for a special bit of text, you can add some nice effects like shading.
After adding the text box, click in it so it is selected, and then right click with the mouse. From the list that opens, choose ‘Format Shape’. A new window will open, and there are lots of effects to try. Chose ‘Shadow’ then click on the small arrow to the right of ‘Presets’, and choose what sort of shading you would like. Then ‘Close’ the window.
If you change your mind, click in the box again, right click with the mouse, do ‘Format Shape’, choose ‘Shadow’, click to the right of ‘Presets’ again and choose ‘No Shadow’ then ‘Close’.